Client:   The Zimu Foundation. A charitable, non-profit 501(C) organization who’s mission is to transform Uganda’s poor, living in impoverished villages in remote geographic areas, through quality relevant education, basic healthcare, clean water and life-training skills for economic self-sustenance.

Summary:   Members supporting the Zimu Foundation here in the U.S.A. have created a Uganda tour and Safari package as a fund raising method to support the ongoing efforts of the foundation in Africa. A brochure was created and the information needed to be transferred to the website for exposure.

Method:   I extracted all the images and copied the text from the PDF brochure. Then made the necessary image edits in Photoshop and designed the web page in Adobe Illustrator. Then I exported each image block as a JPEG file and then transferred the blocks into the hand-coded HTML on the Zimu Foundation web site. All styling was accomplished with inline CSS. I chose to use image blocks instead of coding and styling each image on the page for speed. It was much quicker to do it this way and still achieve good results as each of the images in a block are all relative to each other. Semantically it should still yield good search engine results. For the 2020 update revision all that was necessary was to update a few image blocks and just replace those on the website. View the 2020 Uganda Tour and Safari update.

The Challenge:   Since the web site was made using the Joomla CMS there is not a whole lot of flexibility to design a web page. I decided to construct each section of the brochure as a block and using HTML and inline CSS and build the web page from start to finish. Just about all the images in the brochure had to be resized for the new aspect ratio of the web page blocks. Some images were cropped, and others were made larger than the originals using Photoshop tools such as Content-Aware and the Cloning Stamp tool to build new portions of the image. Sections in the brochure were rearranged and restyled yet all the information remains consistent. It was important also to add images and talk about the people of rural Uganda on the web page.

Tour and Safari Brochure Credit:   Jennifer Scott,  KC Printing, Barrington, IL.

Banner Background Image Credit:   Stock photo, provided by the Zimu Foundation.

Charitable Work:   I have been volunteering at the Zimu Foundation since 2016. Most of my efforts revolve around maintaining their web site, photographing events and creating content for fund raising through social channels and print.  Zimu Foundation on Facebook.